![Een schermafbeelding uit een game](https://www.buas.nl/sites/default/files/styles/header_slider_wide_desktop/public/2026-07/design-and-production-header.jpg?h=d1cb525d&itok=coxfh9Ri) # Business & Production #### Study track of the Creative Media and Game Technologies programme Bachelor 4 years Full-time English Start 30 August 2027 - [Apply to BUas](https://www.buas.nl/en/international-students/admission-and-application) The Business & Production track teaches you how to launch, lead and grow the games people play. You will be prepared for roles such as producer, marketing manager or community manager – or equally for founding your own game studio one day as a startup entrepreneur. This applies across all types of games, from console and mobile to PC. You will dive deeply into the business of games, from understanding global player markets and designing studio business models to running marketing campaigns, leading production teams, and building player communities across Western and Asian markets. This track is popular with students who have ambitions in leadership, entrepreneurship or international marketing in the game industry and who have strong communication skills. During your studies, you will work on projects with leading international game companies, including major developers and publishers in the industry. ## Courses per year During this four-year bachelor programme, you will have the opportunity to work on real-world projects, collaborate with industry professionals, and build a portfolio of work to showcase your skills. Year 1The first year consists of four blocks. In the first three blocks, you will attend lectures and seminars and work on clearly defined projects. This will allow you to develop basic skills and expand your knowledge. In the fourth block, you will also work in multidisciplinary teams. This means working in a small team of students from different study tracks to develop a game – everyone in their own role. This way, you can practise your skills as well as working in a development team. The skills you will develop: - Market Intelligence and Analysis - Designing the Business behind a Game Studio - Essentials of Marketing and Community Year 2The second year also consists of four blocks. During the first three blocks, you will rotate through the three B&P profiles (Studio Operations, Marketing & Community, and Production) to discover where you want to specialise. In the fourth block, you will work in a multidisciplinary team and attend lectures and seminars. Topics covered include: - Studio Operations and Financial Modelling - International Marketing and Community - Publishing Strategy and Trailer, Key Art, and Press Kit Production Year 3In the third year, you will truly specialise in the role you have chosen. You will start the year by developing your own investor-ready business and marketing plan, defended to an industry panel. You will then spend three blocks working in a multidisciplinary team on a cross-track game – taking it from active development through launch and into post-launch analysis. Topics covered include: - Studio Formation and Entrepreneurship - Live Marketing and Community - Publishing and Launch - Investor Pitching and Portfolio Year 4In your graduation year, you can literally go in any direction. In the fourth year, students work on projects at companies all over the world! You will complete two projects this final year. You can choose from the following options: - Placement at a game studio, publisher or other company - Working on a personal project in the field of your chosen specialisation - Developing a business plan and starting your own studio, supported by our specialists in entrepreneurship - Going on an exchange for a semester, studying at one of our partner universities You can also combine two above-mentioned projects into a year-long project. Alternatively, you may gain a year's work experience in a graduation internship. ## Student work [More student work ](https://games.buas.nl/) ![Twee studenten laten hun werk zien tijdens de Showcase Day](https://www.buas.nl/sites/default/files/styles/media_card/public/2026-08/design-production-1.jpg?h=8863ffe9&itok=eeXSDWE6) ![Een student laat een computerspel zien tijdens de Showcase Day](https://www.buas.nl/sites/default/files/styles/media_card/public/2026-08/business-production-2.jpg?h=1116cd87&itok=l0KWz4Ww) ![Een screenshot uit een door een student ontworpen game](https://www.buas.nl/sites/default/files/styles/media_card/public/2026-08/business-production-3.jpg?h=7f17a435&itok=mhzlK4td) [ ![Bafta](https://www.buas.nl/sites/default/files/styles/media_card/public/2025-06/Bafta_0.png?h=f23f36e6&itok=sRefNayR) ](https://games.buas.nl/buas-student-game-atan-wins-prestigious-bafta-student-award) ![Schermafbeelding van The Final Print game](https://www.buas.nl/sites/default/files/styles/media_card/public/2025-12/Final-Print-winner-1024x841.png?h=8294ae21&itok=9xlZ_MeC) ![Een schermafbeelding uit een door een student ontworpen game](https://www.buas.nl/sites/default/files/styles/media_card/public/2026-08/business-production-4.jpg?h=d1cb525d&itok=A-G-MeEO) ![Een schermafbeelding van een door een student ontworpen game](https://www.buas.nl/sites/default/files/styles/media_card/public/2026-08/business-production-5.jpg.png?itok=j1qTS3VP) ![Een schermafbeelding van een door een student ontworpen game](https://www.buas.nl/sites/default/files/styles/media_card/public/2026-08/business-production-6.png?h=125a58ae&itok=fn7J7xkL) ![Voorbeeld van studentenwerk van studenten van de game-opleiding](https://www.buas.nl/sites/default/files/styles/media_card/public/2026-07/game-design-3.jpg?h=67c9ba39&itok=VdbKJkq4) ## Intake assignment and selection criteria To be admitted to the programme, you must take part in a selection procedure. Part of this procedure is making a portfolio assignment. When your assignment is assessed as satisfactory, you will receive an invitation for an interview. This assignment, but also previously made work, will be discussed there. [More about the assignment and criteria](https://www.buas.nl/documenten/intake-assignment-business-production) ### Criteria The portfolio assignment and the interview are assessed against the criteria: Motivation (20%)- We provide small-scale and intensive education. This means that we expect a 40 hours per week commitment to your study, strong teamwork, engagement in regular (1-on-1) feedback sessions, the ability to study independently, an interest in extra-curricular activities and a proactive attitude. - Do you fit this profile? Explain why. - How much time did you spend on the assignment? - How did you prepare? What learning resources did you use? Communication (20%)- Explain your assignment - Are you proficient in English? - Can you answer our questions clearly and concisely? Reflection (20%)- What aspect of the assignment of the game did you like the most? - What did you learn from making the assignment? - What would you improve if you had more time? Portfolio + assignment - Skills & knowledge (40%) - Quality of the assignment - Examples of your best work - Skills and knowledge you already have (including previous education or relevant interests/hobbies) ## Admission & application [What are the admission requirements?](#accordion-what-are-the-admission-requirements) To meet the educational requirements to this degree programme, you need a **higher general secondary education (****havo)** or **pre-university education (vwo) diploma** with an appropriate profile, or [an equivalent of these Dutch diplomas](https://www.buas.nl/documents/comparable-eductions.pdf). You can also be admitted with a **secondary vocational education (mbo level-4)** **diploma**. - Check out the complete [admission requirements](https://www.buas.nl/en/programmes/creative-media-and-game-technologies/admission-requirements-international-students) and the possibilities if you do not meet the requirements - Additional requirements have been set for the 3-year track. [Information about admission requirements](https://www.buas.nl/en/programmes/creative-media-and-game-technologies/admission-requirements-international-students) [How much does this study programme cost?](#accordion-how-much-does-this-study-programme-cost) In the academic year 2027-2028 the statutory tuition fee for this bachelor's programmes is €3,750. In addition, you should take extra costs for software, excursions, etc. into account. [Information about study costs](https://www.buas.nl/en/programmes/creative-media-and-game-technologies/study-costs) [How does the selection process work?](#accordion-how-does-the-selection-process-work) We select a maximum of 200 students, which is why we have a selection process. First of all, you need to apply. Once your previous education has been verified, you will receive a link and full instructions for the assignment. This consists of a portfolio assignment and an interview. [Information about the selection process](https://www.buas.nl/en/programmes/creative-media-and-game-technologies/application-and-selection#Step3Takepartintheselectionprocedure) **Please note!** Don't leave it to the last minute! The earlier you submit your application and assignment, the sooner you’ll know whether you have been accepted. After all, we review applications on an ongoing basis. [How can I apply?](#accordion-how-can-i-apply) If you meet the [admission requirements](https://www.buas.nl/en/programmes/creative-media-and-game-technologies/admission-requirements-international-students), you can apply for this programme. Admission is based on selection. [More information about applying](https://www.buas.nl/en/programmes/creative-media-and-game-technologies/application-and-selection) ![Student Creative Media and Game Technologies](https://www.buas.nl/sites/default/files/styles/3_4_large/public/2025-10/2024_Jo%C3%ABl%20John_GAMES_VRIJ%20%281%29.png?h=003d243f&itok=zWQc2Oe9) ## Where do you want to be working in 4 years? - **The job market needs you** Explore your career options in the gaming industry - **Choose your path** Will you become a game designer or producer? - **Learn from the best** Graduates share their experiences [After your studies ](https://www.buas.nl/en/programmes/creative-media-and-game-technologies/business-production/after-your-bachelors) window.unibuddySettings = { uni_id: 'breda-university-of-applied-sciences', colour: '00406B', filterKey: 'degreeId', filterValue: '5fa9332bb85072054da8ca99', domain: 'https://popcard.unibuddy.co/', title: 'Unibuddy Popcard', align: 'right', };