Opportunities development careers professionals

20 June 2019

research

CLC-VECTA and CELTH start research into opportunities for professionals working in the live communication sector to advance their careers.

They aim to arrive at a structured offering of courses and training programmes for Lifelong Professional Development.

The Center of Expertise Leisure, Tourism & Hospitality (CELTH) and trade association CLC-VECTA are going to do research into opportunities for professionals working in the live communication sector to advance their careers. The reason for doing so is the importance of Lifelong Professional Development for employees in the venue industry, organisers, suppliers of trade fairs, conferences, and business events. This research should provide insight into what opportunities there are available for young talent/employees to continue developing and how companies and employees could respond to new opportunities in this market. This research will be conducted under the guidance of the professorship Hospitality Management & Experience Design of Breda University of Applied Sciences, in collaboration with NHL Stenden and HZ University of Applied Sciences.

Lifelong Professional Development
“It is essential for employees to continue developing for the innovation, professionalisation and growth of our sector and enterprises operating in it,” says Riemer Rijpkema, director of CLC-VECTA. Lifelong Professional Development is one of the core projects which the trade association engages in for achieving its aims. Riemer: “The research results will help us map out current needs and opportunities for development for employers and employees in this sector. The next step will be to work on a structured offering of courses and training programmes in collaboration with universities of applied sciences, industry partners and other suppliers. In this way, we could support professionals in finding suitable forms of developing individually and further professionalising. And that would benefit our sector and the position of live communication in the marketing mix.”

Human Capital Agenda
“Collaboration between CELTH and CLC-VECTA is part of the development of a broad  Human Capital research agenda for the hospitality sector”, says Menno Stokman, director of CELTH. “We see things in a wider perspective, both as regards the leisure and the tourism & hospitality sectors.”

Conducting research
The research will be conducted by Breda University of Applied Sciences and the professorship Hospitality Management & Experience Design in cooperation with experts from NHL Stenden and HZ University of Applied Sciences and CLC-VECTA and its  members. Xander Lub, professor of Hospitality Management & Experience Design at Breda University of Applied Sciences, will lead the research project. Xander: “Human Capital development is an essential ingredient for technological development of markets and society: without any people being available and developing new skills we will not be able to substantiate this change. The research will be carried out on the basis of a Design Approach, challenging the parties involved creatively to arrive at innovative solutions. One of the characteristics of Design Thinking is that the user is central to collecting data, and that there is an iterative process of working up to a solution or value proposition. To give an example, personas will be developed on the basis of interviews and observations, which will be used to communicate needs and motives in a personal, recognisable way. Furthermore, we will develop future scenarios to align educational offerings with sector developments and broader trends.”