New partnership to focus on sustainable tourism in Europe
4 June 2019
Four leading tourism organisations and academic institutions: CELTH (The Centre of Expertise Leisure, Tourism & Hospitality), ETC (The European Travel Commission), ETOA (European Tourism Association) and NECSTouR have agreed to work together to focus on sustainable tourism in European destinations.
Representing academic experts, national tourism organisations, industry, local government and other stakeholders, the partnership models the creative collaboration needed between public and private sectors to develop better policy and tourism products. The goals of the partnership have been set to create actionable policy, supportive smart data, analysis and actionable insights.
The partnership will use analysis and various communication strategies to improve understanding in tourism so that new policies are developed to make destinations attractive and viable places to live, work and visit in the long-term.