There are countless possibilities when it comes to digital experiences, from augmented reality apps and virtual reality experiences to artificial intelligence and virtual images. It is obviously tempting to choose an attractive tool straight away. But it is wise to answer a few questions before making that choice: What is your motivation for a digital experience? What digital techniques are you able to use? What target group(s) do you focus on as a destination? In what phase of the customer journey do you incorporate a digital experience? And is your organisation ready for it internally? Or are you already using a digital experience and what would be the best way to evaluate it?

To help destinations address these questions, NBTC – in cooperation with Breda University of Applied Sciences- has developed a step-by-step plan. Watch the sneak preview in this (Dutch) video.

 

First test case: Nederland Waterland storyline

Anouk van Eekelen, Destination Development manager at NBTC: ‘The Nederland Waterland storyline has the use of digital innovations high on its agenda. This offered us a great opportunity to test the step-by-step plan and then together explore an ideal digital experience for the collective storyline.’ NBTC held an online brainstorming session with the pilot group. As a result of this session, an advisory plan was drawn up and a working group was formed. At the moment, follow-up steps are being pursued. In addition, several BUas student tracks are ongoing to support the iconic locations of Nederland Waterland in making the right choices for a digital experience and to evaluate it afterwards.

For more information about this collaboration please contact Wesley Put -van den Beemt via beemt.w@buas.nl.