Positive economic impact
The Dutch Grand Prix led to €22.3 million in extra spending in Zandvoort and €44.5 million in extra spending in the Amsterdam Metropolitan Region (including Zandvoort). Extra spending is total spending minus expenditure that visitors or organisers would make anyway in the region in that period.
The added economic value that is created is €8.9 million for Zandvoort and €23.2 million for the AMR (including Zandvoort), respectively. This added value was calculated by researchers on the basis of a percentage of extra spending minus proceeds from ticket sales.
The number of jobs related to the amount of spending is 244 in Zandvoort and 498 in the AMR (including Zandvoort).
It is worth mentioning that these figures, even with 2/3 of total capacity as a result of the corona measures, were higher than the forecasts from the 2017 Desicio research.
Some more figures from the BUas report:
- 126,650 visitors (including VIPs and invitees) paid 195,000 visits, measured over the three event days of the 2021 Dutch Grand Prix (DGP);
- Visitors visited the DGP, on average, 1.5 days;
- 19% of visitors come from the AMR (of whom 3% from Zandvoort, 77% from the rest of the Netherlands, and 4% from abroad);
- 87% of visitors were additional, so they would not have been in Zandvoort if the event had not taken place;
- 26% of all DGP visitors stayed overnight in the AMR. Jointly, this led to €7.6 million in overnight spending in the AMR, of which €2.7 million euros were spent in Zandvoort.
Positive social and societal impact
Residents, entrepreneurs and visitors were very positive about how they experienced the event.
82.4% of residents thought they would remember the event for a long time, 87.2% were impressed by the event, and 88.1% said they enjoyed it; 88.9% said the event positively surprised them.
Local entrepreneurs were asked to rate the atmosphere in the village and in their businesses. The atmosphere in the village was rated, on average, 8.7 (with a 10 being the most frequently given rate), and the atmosphere in their own company during the race weekend was rated 8.4.
Visitors were fairly unanimous about the good atmosphere: 93% agreed or fully agreed with the statement ‘there’s a good atmosphere in the village’. 92% of visitors felt welcome. The people visiting the circuit were very satisfied with the atmosphere, rating it, on average, 8.9. Visitors obviously had a memorable day out, with the ‘atmosphere’, and the ‘experience’ found regularly in the comments under ‘wanting to return’.
All three target groups are unanimous about their feeling of safety in Zandvoort and during the event. They felt safe; only 4% or less felt unsafe. They rated the event, on average, 8.3.
Zandvoort easily accessible
The ambitious mobility plan of the Dutch Grand Prix resulted in more than expected positive figures regarding sustainability requirements. The goal was to be a car-free event in three years’ time. And that was largely achieved in 2021 with fewer than 5% of visitors coming to their destination by car. The event remained easily accessible due to this distribution of various means of transportation, and visitor arrivals and departures went smoothly.